As the world becomes increasingly more homogenous, caring how people feel about your service experience has never been more critical to the survival of your organization.
Innovative organizations care deeply about their employees and their customers. They know that when you take the time to truly understand how people are currently feeling - and then invite them to help create the future, powerful things happen.
*Sources: Huffington Post, McKinsey, Design Management Institute
Your customers and employees should always come first. If you don’t prioritize and nurture their needs and ideas to build interest, trust and reciprocity, your organization is missing out on incredible opportunities.
The more you care about supporting people with empathy and innovation, the more they’ll care about supporting you with growth and loyalty. We call this cycle The Power of Caring.
How does it work?
We’ve applied Service Design thinking and methodologies across many public and private sector organizations.
Our human-centred approach will align your team and enable them to achieve a range of different objectives. Here are 5 of them:
What can you expect?
Applying Service Design is a long term commitment. But once you’ve created a more caring environment and been encouraged by the initial results, you’ll want to keep iterating and improving. After a while you’ll feel the effects of the power of caring in many places:
Business wins:
- Stronger customer loyalty and advocacy
- New revenue opportunities
- Increased efficiencies
Team wins:
- Stronger employee engagement
- Productive team collaboration
- Increased creativity
- Easier to attract new talent
Customer wins:
- Exciting, innovative new services
- Deeper, more meaningful experiences
- Increased customer satisfaction
And even some wider social wins - especially for public sector clients:
- Cultural relevance and inspiration
- Community support
Designing your future products and services WITH people instead of FOR people has many benefits that become apparent over time. Caring deeply about what you do and igniting that passion in others is incredibly powerful for everyone involved.